Why your own website, now
Delivery apps find you new customers. Your website should keep them.
Zomato and Swiggy are brilliant at one thing: putting your restaurant in front of people who have never heard of you. The problem starts on the second order. A customer who already loves your dal makhani keeps ordering through the app out of habit — and every one of those orders carries the platform's commission. Restaurant associations have described those commissions as roughly 20–30% (Inc42 on NRAI), and industry reporting in 2025–26 put the usual range at 16–30% (Storyboard18). In 2026, restaurant owners in Bengaluru were openly threatening to stop taking orders over it (The Week).
The second problem is the customer relationship. For years, platforms masked customer phone numbers from restaurants; only recently have they started sharing contacts, and only with the customer's opt-in (Outlook Business). A restaurant that wants to know its regulars — to thank them, to tell them about the new thali, to fill a quiet Tuesday — needs a channel where the customer orders from the restaurant itself.
That is what a restaurant website with online ordering is for. Not to replace the apps, but to give the people who already know you a better, cheaper way to order again: your menu, your prices, your name on the page, and the order arriving straight in your POS.
A quick worked example
Say 300 of your monthly delivery orders come from repeat customers, at an average bill of ₹450. That is ₹1,35,000 of orders. At a 20% commission, ₹27,000 a month goes to the platform. If even a third of those regulars switch to ordering on your own website, you keep about ₹9,000 a month — and the ₹15,999 Website + Online Orders plan has paid for itself in under two months (sooner at an offer price). (Use your own numbers: your commission rate is in your platform agreement.)